NetbaseQuid is a social media monitoring tool that helps you understand the conversations taking place about your brand online. It monitors and analyzes all mentions of your brand across channels like Facebook, Twitter and Google+. NetBase Quid has an intuitive dashboard that gives you insight into what’s happening now and shows how certain keywords trend over time. Below are ways a company can use social media monitoring to create their next marketing campaign and components they should consider, and how they should track the conversation after creating a campaign. best digital marketing services by SEO Geek.
- Create a campaign to support upcoming product releases
Suppose you’re launching a new product, service or other initiative and want to get the word out there. In that case, social media monitoring will help you learn about people’s opinions on your new offering. Identify key influencers in your industry and engage them in conversation – ask if they’ll be interested in trying out your newest product. Engage bloggers by asking them how your latest release can improve their readers’ experience and offer free samples for reviews. Once the reviews come out and friends and family members start tweeting about it or using Facebook status updates to announce that they just bought said new service, you’ll be able to see these mentions show up in the dashboard of NetbaseQuid via dedicated keyword searches. This insight will enable you to engage with the right influencers and see what people think about your new product or service.
- Create a campaign for a company’s birthday
NetBaseQuid will help monitor mentions on Facebook, Twitter, YouTube and Google+ of a company’s milestone birthday. If there are any disagreements over how old the company is online, resolve them through conversation with positive mentions on an upcoming blog entry or video interview on Youtube featuring prominent industry leaders giving their thoughts on how far the brand has come since its birthdate. Turn negative conversations into positive ones through outreach initiatives such as this one which can be monitored in NetbaseQuid using relevant keywords that include the company name along with the “happy birthday.”
- Create a campaign to bring attention to an upcoming social cause
NetbaseQuid can help you track conversations about events that are important to your business. Monitor conversations for mentions of an organization’s name, the date of the event and keywords associated with it. The goal here might be to find people discussing this event online but aren’t talking about the actual cause the company is supporting. Once these people are found, engage them in a conversation using blog posts or optimized Youtube videos featuring critical influencers in your industry, offering ways for participants to get involved both before and after the socially conscious day comes around. This approach will help you see how many people are interested in your product offering while also promoting awareness for your chosen cause.
- Track competitor activity
NetbaseQuid will allow you to monitor your competitor’s activity at all times, which can then be used to generate an effective marketing campaign. When a competitor’s name is mentioned online, engage that company in conversation through social media monitoring or blog posts and ask them questions related to their brands, such as “how do you feel about the other company’s new product release?” This will help you strengthen your own reputation while also learning more about how your competitors choose to present themselves to consumers.
- Track sentiment and engagement around events and holidays
Monitoring conversations during specific periods, such as an upcoming holiday, enables companies to get creative with their outreach initiatives by creating customized content for specific audiences. For example, during Halloween, monitor conversations for keywords such as “Halloween costume ideas” and “where to buy a costume online.” You can then engage people in conversation and use tailor-made blog posts or Youtube videos featuring industry influencers offering holiday inspiration.
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